Accord­ing to this 1962 Maid­en­form ad, what it takes to win big in the show ring is a Chan­sonette bra! (Or maybe just the chutz­pah to walk in the ring wear­ing only a sequined skirt and a stole?) This ad is from an iconic series of 50s and 60s Maid­en­form ads, fea­tur­ing women who felt empow­ered to accom­plish var­i­ous fan­tas­ti­cal feats due to their choice of under­gar­ments. Or at least as the adver­tis­ing agency thought they might be. (Mad Men any­one?) Per­haps this some­thing to check out for that upcom­ing show? Give you that extra win­ning edge.

Maidenform 1962 Ad

1962 Maid­en­form ad

For a more in-depth look at this ad series, check out the blog of Mil­li­cent and Carla Fran.

They have won­der­ful col­lec­tion of ads from the cam­paign. (Hum… some­thing else the dog show world has in com­mon with this topic.) The woman run­ning away to join the cir­cus with pink ele­phants is not to be missed.

By the way, it’s Breast Can­cer Aware­ness month. Time to book that squishy appoint­ment or remind your friends with squishy parts to make that appoint­ment. (How’s that for a topic tie-in?) :-)

Now for some blog­ger sup­port. Link­ing to not one, but two blog-centric events today. As a reader of this blog, you are famil­iar with the Sat­ur­day Pet Blog­ger Hop, which links pet blogs across the blog-o-sphere every Sat­ur­day. You may not be famil­iar with another blog­ging event hap­pen­ing live, right now in Austin, TX called Blo­gath­onATX. I am actu­ally cre­at­ing and post­ing this entry from a sold-out room packed with about 100 blog­gers, all blog­ging, con­vers­ing, con­fer­enc­ing, high-tech solu­tion­ing, chow­ing down and swiz­zling some of the finest food stuffs and bev­er­ages in town.

If you’d like to join in the fun, attend the live video-conference feed or just check out the con­stant stream of Tweets as peo­ple com­ment on the day’s events and top­ics. (Some are really funny, and some, well… ya gotta be here to get the joke.) Visit the list of blog links at: Blo­gath­onATX atten­dees.

If your blog deals with pets, join in today’s Sat­ur­day Pet Blog­ger Hop by adding your blog address via the Linky Links at the bot­tom. Get the full scoop on all post­ing and link­ing rules at Life With Dogs.

Pet Blogger Hop graphic

Post to Twitter